Overview

Totango Customer Success Campaigns is an engagement and marketing tool that brings the power of user communications directly to the Totango platform.

With Customer Success Campaigns by Totango, email automations and traditional campaigns have never been easier.  Some of the benefits include:

• Programmatically affect customer health or impact user behaviors with hand crafted messages and content automatically personalized for each user.
• Scale 1 to Many programs by leveraging email engagements.
• Push messages/content to the right audiences at the right time.
• No need to build or configure integrations with email marketing tools.
• Use the richness of account and user data already in Totango in order to have a more targeted customer success marketing program.

Why Campaigns?

Communication and active engagements with your customers are both key to retention and often the gateway to upselling. However, scaling the appropriate engagement model can be a major challenge. By automating some of this communication, you will be able to drive desirable user behaviors or improve customer health at scale via beautifully crafted and personalized emails.

Previously, organizations were required to coordinate with other departments, rely on third party integrations, and weave together data in a messy spreadsheet just to be able to send emails and measure outcomes. With Totango Campaigns, this can now all be done within Totango.

Feature Capabilities

Powerful Segmentation. Segment your users without having to export/import data to a different system.

Account-level and user-level campaigns. Send a campaign to Key Contacts of an account or to all end-users.

Personalize with Data. Insert custom data points that are being tracked within Totango in order to truly personalize your emails (limited). Just type “$” in the editor and select from a list of attribute variables you’d like to insert.

Beautiful Templates. Customize your emails with beautiful templates that are provided out of the box. You don’t have to be a marketer to configure a beautiful customer success campaign. Just select the template you prefer in our campaign editor and update the artwork to match your message.

Goal Effectiveness. Visualize, track, and measure the impact of your campaigns by identifying desired outcomes. Track true effectiveness of the message and amplify messages that work

Getting Started

• Campaigns can be configured and sent by a Totango Global Admin, any Role that has been given specific permission to access "Tools" or the creator & collaborator of a SuccessBLOC. 
• Make sure you have the basic required user data in Totango. 
• Configure and create your Campaign
• Send!