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Data Modeling

Data Modeler allows you to define how your customer data must be represented and stored in Totango

  • Attributes and data types
  • Attribute dimensions
  • Attribute sources and default values
  • Configure lifecycle status attributes
  • Configure custom metrics
  • Configure hierarchy roll-ups
  • Configure hierarchy calculations
  • Configure a custom collection
  • Configure multi-select list attributes
  • Configure list attributes
  • Configure foreign key attributes
  • Configure a currency attribute
  • System and core attributes
  • Attribute limitations
  • Use case: Add dynamic calendar booking links to campaigns
  • Use case: Track time spent in meetings
  • Use case: Measuring customer outcomes
  • Use case: Calculate time between two dates
  • Use case: Roll up health from product level to parent level
  • Use case: Transfer values from a text attribute to a list attribute
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