Aggerated Campaign Reporting

Matt Harmon

• October 21, 2021 05:50

While all the new features around digital campaigns are nice, the reporting on campaigns is still very limited.  We have to take our data to PowerBI, to solve what Totango cannot do with the data that they have in their own system and that is not a scalable solution. 

In an ideal world, I'd have a dashboard like this, where I can look at all my campaigns and see how they are working.  filter by Success play, period of time, region of the world and any other attributes that exist

Having this kind of reporting to know what my top performing campaigns are vs weakest,  or knowing which people open the most campaigns vs those who don't open any, the push to go digital is great, but with out data to act on it doesn't mean much.  And looking at individual campaigns to see how they are performing, is tedious, I would like 1 pane of glass to see ALL my campaign data, across different teams and success blocs

 

7

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  Vijay

  • October 21, 2021 20:37

  Matt,

  Thanks a lot. Yes, we will be working on revamping the Campaign Performance pages both per campaign and also overall performance within a BLOC.

  I will certainly be in touch to get your insights once I have them.

  Cheers

  Vijay

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