I'm wanting to use Totango as a way of driving customer communications (emails around newsletters, product releases, announcements, etc)
I needed information/help in answering some of my questions
- What are the best practices for ensuring the emails are compliant with policies like GDPR?
- Can customers only unsubscribe from ALL communications, or is their preference selective? (Ex: only opt-out of announcements, but still subscribe to product release information)
- What has your experience been in handling huge customer databases/information that had to be migrated from another tool into Totango? ex: opt-out list, etc.
It would help to have all customer emails go through Totango so our success managers can view touchpoints. These extra points will help in creating hollistic campaigns.