Is there a way to send campaign emails in batches? Answered
Hi! I'd like to send a campaign email to a large list of customers, but preferably in batches so that we can manage the influx of responses - is there a way to do that in Totango? Thanks in advance for your help!
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Hi Mel! Short answer is yes, but the approach depends on the type of campaign.
For example, you could send NPS campaigns in batches by creating cohorts of contacts over time (using first activity date) and manually adding them into the campaign target criteria each month. Later, you could retarget every 180-days to keep the campaigns dynamically firing. Or even more simply, create x number of user segments (lists) and x number of campaigns and just activate them as you’d want send them (or schedule them to send one time).
On the other hand, if the campaign is meant to be based on changing behaviors/triggers, the approach would vary. If you’d like to learn more or see this in action, let me know and I’d be happy to set up some time.
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