Overview

A Campaign Destination Page creates a more intuitive, informative and respectful experience to the user receiving an email campaign from Totango by giving clear feedback on their actions and information about the next steps.
At the same time, it enables the Totango campaign creator or a Totango Admin to better plan information-driven SuccessPlays and follow-up campaigns by better understanding the campaign related actions the end-user did.

This article contains the following topics:

• Real-life User Stories
• How To Set Up Campaign Destination Page
• How to Use The Campaign Destination Page
• FAQ

Real-life User Stories 

• Conference speaker registration feedback page
• I am sending a campaign offering users to lecture at my company's yearly conference. The email content will include the conference subject and details and asks the email receiver to click the "Become A Speaker" button. Once they will click it, they will be redirected to a feedback page thanking them and informing them that a conference marketing professional will contact them soon.
  
  
• Meet the expert feedback page
  • I am sending a campaign offering users to adopt a new chatbot. The email content will explain the chatbot benefits and once they click on the "Let's Install It" button, I want the users to see the installation instructions and help materials. I think that most of my customers will be able to install it themselves, but in case a user needs help, they can click the “Request Help” button on the destination page which will inform them that a product expert will contact them in the next 24 hours.
    In addition, clicking the “Request Help” button creates a task for the product expert to contact the user.

How To Set Up Campaign Destination Page

A Campaign Destination Page is an asset belonging to a SuccessBLOC and can be reused for all the SuccessBLOC campaigns.

1. Go to the Assets tab under the selected SuccessBLOC -> Click the plus button, select "Create destination page" and start configuring your destination page branding and logo.
   
   You can also preview it as a web or mobile page.
   
   
2. Now define the information which will be sent to Totango once the page loads or once the call-to-action button is clicked.
   
   
   
   Note: Once a call-to-action button is defined, the Campaign Destination Page will send information to Totango on call-to-action button click. In case there is no call-to-action button the Campaign Destination Page will send information to Totango on page load.
   
   
   💡Tip: Before saving, add a meaningful name and description in order to let other people understand and reuse your Campaign Destination Page.
   
   

How to Use The Campaign Destination Page

A Campaign Destination Page can be added to any link or call-to-action button in your campaign and can be added multiple times within the same campaign.

1. Create a campaign and add or edit your content in the "Content Step". You can add or edit a destination page to the call-to-action button or any link in the campaign message.
   
   
   You can add a Campaign Destination Page to the plain text template as well.
   
   
2. By default the Campaign Destination Page configuration of the information sent to Totango is used, you can override it in every link by switching off the "Use Destination Page Settings" toggle.
   It will enable you to reuse the Campaign Destination Page several times and every time send a different set of information to Totango.

FAQ

Q: Can I use aCampaign Destination Page outside a SuccessBLOC?

A: No. A Campaign Destination Page is part of a SuccessBLOC assets and serves the SuccessBLOC goals, therefore, it can be only used within the SuccessBLOC.

Q: I want to configure the campaign to use the same Campaign Destination Page and send a different set of information to Totango in 2 different links, can I do it?

A: Yes. you can do it by switching off the "Use Destination Page Settings" toggle in the "Insert Link" window and override the Campaign Destination Page settings of the information sent to Totango.
Note, if you override the Campaign Destination Page, in case the Campaign Destination Page settings are changed, it will not be reflected in the campaign since these settings were overridden.