In the campaign arena, the differentiation between a person and a user is crucial: a user is the embodiment of the person and is identified by its email address. For example, if a person uses several products, he will have a user per each product he used.
Enterprise customers have multiple users in Totango due to the fact that they have multi-product environment and account hierarchy.
in order to create the right campaign impact without sending duplicate emails, Totango commits to deliver one email campaign to one person!
- I am a CSM responsible for 500 accounts, in a company with 10 different products. I am sending a campaign to increase users adoption by 20%.
Since the same person has several users (one for each product he used), I would like the person to get only one email from this campaign.
- As a campaign manager, after a campaign was sent, I am able to analyze campaign outcomes based on the people which engaged with my campaign (person-oriented analysis).
- When a person clicks the "unsubscribe" link in the email campaign, he will not get any email campaigns. Totango campaigns will mark all the person users as unsubscribe.
- As a global admin, I am able to upload a list of unsubscribe people/emails, and Totango will make sure that all these people users are marked as unsubscribe.
To learn more, visit the Knowledge Base article.